I've captured over 700, 000 images for various projects since 2009. Many of the files are politely sitting on hard drives. Recently, I gave myself an assignment to revisit the images from a fresh POV. I began to recognize a thread that spoke to a California lifestyle.
I've merged lifestyle language with images that reflect a Midwestern perspective for California living. Where possible, there have been certain graphics and nomenclature to add to the fit & finish of the promotional pieces.
These are just a few of the images converted into a 'travel & visitors' awareness campaign.